Fortunately, the global trend in food consumption is towards locally produced, natural food. Unfortunately, "local," "natural," and "producer-only" don't always mean "good." Just beacause it's local doesn't mean it's efficiently distributed. Just becuase it's antibiotic and hormone free doesn't mean it's safe to eat and invulnerable to potentially harmful bacteria. Just because you bought it at a farmer's market doesn't mean it was easy for the farmer to get it to you. But how do you know what to buy and from whom?! We know you want to make the right choices, but it can be difficult to find information about the food we eat, especially if it was produced on a small scale. And farmer Ned doesn't have the time or resources to set up a website with information about his product. He also doesn't have time to spend a 12 hour day driving to, and selling at, a farmer's market. Ned's a farmer, and farming is a 24 hour job. That's where we come in. We want to connect Ned, the farmer who cares about his product, to you, the consumer who cares about what you are eating. Trust our process, trust your food.
The Post-Organic Landscape
Often, the tag "Certified Organic" can fool us into believing that our food was produced in the most environmentally friendly way possible. Unfortunately, this is not always the case. Really, "certified organic" has more to do specifically with technicalities of the feed and fertilizers than it does with the entire process. That's not good enough for us to ensure the food is up to snuff. Organic does not mean pastured. Nor does it mean local. We believe that, to ensure food is up to our lofty standards, we must focus on the entire process: the farm, the farmer, the feed, the distribution, and the sale, before we give it the big ole thumbs up!
What is "Natural?"
Natural food is derived from a pastured animal raised without the use of antibiotics or hormones.
Why does good food cost so dang much?
Unfortunately, sustainable is not yet the standard, and everyone is taking a financial risk in committing to it. In exchange, we are providing a new model of production that takes the pressure off of Ned, so that he does not have the burden of both producing and selling his products (farming is a 24 hour job
), and we are ensuring that you are buying a product of the highest quality. We have to pay Ned enough to survive. We also need to pay Ned enough to ensure his products live up to our expectations. Also, we need to get Ned's product to you. To do this, and to ensure everyone can make enough money to live and continue supporting the system, our products will be more expensive than those produced on a massive scale. Our goal is to make this model of local distribution
the norm, making fresh, sustainable, and responsible food easy to buy, safe to eat, and inexpensive for all!